The $10,000/Hour Rule: Stop Doing Admin

You feel overwhelmed. You have 50 tabs open, 20 unread emails, and a to-do list that looks like a novel. But at the end of the day, you realize you haven’t actually made any progress on getting more sponsors.

This is the fatal flaw of the solo entrepreneur: Treating all tasks with the same urgency.

Clearing your spam folder and sending a high-value pitch email might both feel like “work,” but only one of them moves your career forward.

The Principle: The $10,000/Hour Rule

To fix your schedule, you must perform a “Value Audit” on every task before you start it. Ask yourself: “If I hired someone to do this, what would I pay them?”

1. The $10/Hour Tasks

• Tasks: Admin, formatting documents, chasing a courier, scrolling LinkedIn “for inspiration,” or color-coding your spreadsheet.
• The Trap: These tasks feel productive because you are “doing something.”
• Strategy: Delegate, batch, or eliminate these. Do not start your day here.

2. The $1,000/Hour Tasks

• Tasks: Client delivery, filming high-quality content, writing your playbook, or recording your course modules.
• The Value: This is where you create the assets that build your authority.
• Strategy: Schedule these in deep-work blocks during your most energetic hours.

3. The $10,000/Hour Tasks

• Tasks: Direct Sales, Outreach, Pricing Strategy, and Defining your Unique Value Proposition.
• The Value: These activities are directly tied to your bank balance. One $10,000/hour task can fund your entire season.
• Strategy: These must be done first. Every. Single. Day.

The 2-Week Challenge

For the next two weeks, you are not allowed to touch a $10/hour task until you have completed your $10,000/hour task for the day.

If your $10,000/hour task is “Send 5 personalized pitches to Tier 1 sponsors,” do not check your email or fix that typo on your website until those 5 pitches are sent.

The Truth: Your income is not tied to the quantity of things you tick off your list. It is directly tied to the value of the activities you prioritize.

Stop acting like an assistant. Start acting like the CEO of your own talent.