The Pivot of a Reigning Champion

The Challenge

Ernest Page enters the 2026 season as the reigning 2025 Overall Champion of the BMW Car Club Cape Town (BMWCCCT) Race Series. He is a proven winner on track and a professional Broadcast Director and automotive personality off it.

Despite his championship status, traditional sponsorship models still framed him solely as a “competitor.” The problem? Competitors are risky. Media Partners are safe—they deliver guaranteed exposure regardless of race results.

The Strategy: “Lens-First” Value

We are leveraging Ernest’s championship credibility to move his value proposition away from “Race Results” and towards a “Media Reach” audit.

1. The UVP (Unique Value Proposition)

Ernest creates high-quality broadcast content. Most drivers offer a GoPro video; Ernest offers TV-grade production. The Pivot: We are pitching sponsors on Content Production that happens to feature a race car, rather than Sponsorship of a race car.

2. The Target Audience

Instead of targeting “Car Parts,” we are targeting “Tech & Lifestyle” brands that need high-quality video assets but lack the budget to hire a full production crew.

Project Log

January 2026:

• Championship Leverage: Drafting the 2026 deck to lead with the 2025 Overall Title as a “Proof of Reliability.”
• Asset Audit: Reviewing Ernest’s broadcast equipment and reach metrics to define his “Earned Media Value” (EMV).
• Prospecting: Identifying Top 10 B2B tech prospects who need regional South African exposure.

Follow Ernest’s Journey: Instagram @performancewithpage